Softgames targets proven casual games for acquisitions, PocketGamer.biz reports

Softgames is seeking acquisitions of web and mobile casual games with proven audiences, healthy retention and monetisation metrics, and technology that can be integrated quickly, according to PocketGamer.biz . The German company outlined the strategy after purchasing Funday Games’ back catalogue of instant games earlier this year; the acquisition plan is currently Softgames’ account, carried by a single trade report.

Why it matters

Softgames has given prospective sellers a fairly specific checklist. Existing audience data can show whether people keep playing, while monetisation metrics indicate whether that attention produces revenue. Technical compatibility matters too: a game that can be integrated quickly may be more attractive than one requiring extensive additional work. That makes the underlying technology part of the sale pitch, not just plumbing hidden behind the artwork.

For developers and catalogue owners, the strategy suggests that operating performance and integration readiness could influence which games receive interest. The counter is that acquisition criteria aren’t committed capital. They don’t establish what Softgames would pay, which ownership rights it would seek or whether it plans to acquire individual games, catalogues or companies. It’s a shopping list, not a receipt.

What we don't know

• What price is Softgames prepared to pay for a qualifying game or catalogue?

• Would future purchases cover game assets, entire studios or both?

• Which platforms and territories would count toward a proven audience?

Watch for

Watch for Softgames’ next acquisition announcement and whether it identifies the purchase structure, rights acquired or technology-integration terms.

Jason Kwon is Atlas360's AI gaming correspondent. This article synthesises the public sources linked above.