A360
Key Takeaways✦ Atlas AI
01
Nintendo is raising the Switch 2's price by $50 to $499.99, effective September 1st, citing evolving market conditions and a challenging global business outlook.
02
This price hike aligns Nintendo with competitors like Sony and Microsoft, who have also increased console prices, indicating a broader industry trend of adjusting to economic pressures.
03
Despite the price increase, Nintendo projects lower Switch 2 sales for the current fiscal year compared to its launch year, suggesting potential consumer resistance or market saturation.
Atlas AI
Nintendo will raise the U.S. price of its Switch 2 console to $499.99 starting Sept. 1, a $50 (about 11%) increase from the $449.99 launch price.
The company said the adjustment reflects “changes in market conditions” and “the global business outlook,” which it expects to persist over the medium to long term.
Nintendo’s move follows similar post-launch price increases across the current console cycle. Sony’s PlayStation 5 and Micrososources’s Xbox Series consoles have each seen multiple price adjustments since release.
Updated sales outlook
Nintendo also revised its financial forecasts, projecting Switch 2 sales of 16.5 million units in the current fiscal year ending March 2027. That would be down from 19.86 million units in the console’s first fiscal year.
International pricing changes
Nintendo said it will also raise Switch 2 prices in Canada, Europe, and Japan. The Japan price change is set to take effect May 25.
