Nintendo to raise Switch 2 prices from September, citing market conditions

Nintendo said it will raise prices for its Switch 2 console globally from September, citing “changes in market conditions.”

In the US, the Switch 2 will increase to $499.99 from $449.99. In most European countries, it will rise to €499.99 from €469.99. Nintendo said a revised price for the UK market will be confirmed later.

Japan price changes and online subscriptions

Nintendo also announced price changes in Japan that will take effect later this month, affecting the special Japanese-language version of the Switch 2 and all versions of the original Switch console models. The company also plans to increase subscription prices for its online services in Japan.

What’s driving the increase

Nintendo attributed the revisions to shisourcess in market conditions, and noted that other console makers have also announced hardware price increases.

Reports have pointed to rising costs for key components such as RAM and storage, which are also used in AI data centers. Increased demand for those components has been cited as a factor pushing up costs. Geopolitical uncertainty and tariff plans have also been mentioned as potential influences on supply chains.