Binggrae to debut banana milk in Europe at SIAL Paris 2026

South Korean food and beverage producer Binggrae will introduce its flagship Banana Flavored Milk to the European market for the first time at the SIAL Paris 2026 exhibition. The company announced on Oct. 15 that it will showcase the product alongside an expanded plant-based portfolio during the event, which runs from Oct. 17 to 21 in Paris.

Binggrae is using the exhibition to diversify its European offerings beyond frozen desserts. The company plans to unveil Melona Sparkling, a shelf-stable beverage, as part of a strategy to extend its popular Melona brand into new product categories. The firm also intends to broaden its plant-based ice cream range, adding strawberry and pistachio flavors to its Melona line and introducing strawberry, matcha, and chocolate varieties of its Bungeo Samanco fish-shaped ice cream sandwiches.

This expansion builds on Binggrae's existing European footprint. The company began exporting plant-based Melona products to Germany, the United Kingdom, and France in 2023 and introduced its plant-based Bungeo Samanco at the Anuga 2025 exhibition in Germany. A company representative said the SIAL Paris event serves as a platform to identify new business opportunities and strengthen distribution networks across international markets.

Source: Press release, Binggrae, Oct. 15, 2026