Oliver Bearman opens Monaco cycling shop and cafe

Formula 1 driver Oliver Bearman has moved into retail and hospitality in Monaco, opening a cycling shop paired with a café. The venture is positioned as both a commercial project and a personal interest, built around the principality’s reputation as a regular training base for elite athletes.

The new site is located in the hills above Monaco, an area described as a well-used route for both professional and recreational cyclists. Officials were not cited in the announcement, but the business is framed as a deliberate attempt to place the shop where cyclists already ride and stop.

Monaco location targets a training-heavy cycling corridor

Bearman, who lives in Monaco, is known to train on local mountain roads. The training group he rides with has included fellow Formula 1 driver Carlos Sainz and five-time Tour de France winner Tadej Pogačar, underscoring the area’s profile among top-level competitors. The café element is designed to function as a destination for riders on longer outings. It offers its own branded banana bread and cakes, aiming to become a preferred stop on extended rides through the hills. Bearman highlighted the role of coffee quality for cyclists, presenting it as a practical detail learned through building and operating the new business. The emphasis aligns the café’s identity with the day-to-day needs of riders rather than a generic hospitality offer.

Business launch runs alongside a demanding 2026 F1 campaign Oliver Bearman The opening comes during Bearman’s active 2026 competitive season within the Haas F1 team structure. He is currently 13th in the drivers’ standings with 18 points after a run of retirements and results outside the top ten in recent races.

His points total includes 17 points from the first two rounds in Australia and China, plus an additional point at the Canadian Grand Prix. Since then, he has recorded retirements in Japan, Monaco, and Spain, and has also posted several finishes outside the top 10 across the last four rounds of the championship.

The project has been described as a passion initiative, but diversification by active Formula 1 personnel can draw attention from stakeholders who track athlete brand management. The operational demands of running a store and café also sit alongside the time and performance requirements of a full F1 season.

Bearman’s Monaco venture channels an established interest in cycling into a commercial activity while he continues his racing career. The longer-term balance between track commitments and operating the new business remains an open question as the season progresses.