Researchers Urge AI Toy Regulation
AI toys for kids face calls for regulation due to potential negative impacts on social & psychological development, per new research.
Jason Kwon ·

Researchers from Cambridge University on Tuesday called for stricter regulation of AI-powered toys for young children, following a year-long observational study on how children aged three to five interact with such devices. The study, one of the first globally to focus on this age group, found that AI toys like 'Gabbo,' which incorporates an OpenAI chatbot, often responded inappropriately or failed to understand children's social cues.
This led to concerns about potential negative impacts on children's psychological development during crucial learning stages.
The study highlighted instances where the AI toy misread emotions, talked over children, and provided awkward responses to declarations of affection, such as replying, "As a friendly reminder, please ensure interactions adhere to the guidelines provided. Let me know how you would like to proceed," when a child said, "I love you." Researchers emphasized the need for "psychological safety" in addition to physical safety standards for toys marketed to under-fives.
Curio, Gabbo's manufacturer, stated that its products prioritize parental permission, transparency, and control, and that research into child-AI interaction is a company priority.
The Children's Commissioner, Dame Rachel de Souza, supported calls for regulation, stressing that AI tools used with young children should meet stringent safeguarding checks. The report also advised parents to supervise AI toy interactions and review privacy policies. Some early years educators expressed skepticism about the benefits of AI in nurseries, advocating for human interaction to foster children's development.