PS6 Release and Price Undecided Amid Soaring Memory Costs

Sony Group Corporation has not yet decided when it will launch its next-generation PlayStation console, commonly referred to as the PlayStation 6, or what the retail price will be, according to comments made during the company’s annual corporate strategy and earnings call.

In an investor Q&A session, Sony President and CEO Hiroki Totoki said the company is watching rising memory costs and other economic factors that are pushing up the bill of materials and manufacturing expenses, complicating decisions on release timing and pricing.

Totoki added that Sony has secured the necessary volume of materials for the rest of fiscal year 2026 and has, “to a certain extent,” agreed on pricing for that period. However, he said memory prices are expected to remain high in fiscal year 2027 due to a projected shortage of supply.

Sony also pointed to strong demand for memory—driven in part by AI data centers—as a contributor to higher costs. Totoki said the company is running “various simulations,” including the possibility of changing business models, to determine the best approach and strategy for bringing the next console to market. He did not provide details on what potential business model changes might look like.

Sony has not officially revealed the next-generation console, and no further launch or pricing details were disclosed on the call.