Axel Springer buys Telegraph for £575m amid due diligence questions

Axel Springer has acquired the Telegraph titles for £575 million in May 2024, a deal that has drawn attention because it was reported to have proceeded without standard due diligence procedures. The purchase price has also been questioned after industry analysts reportedly valued the assets closer to £350 million.

 

The transaction lands as the Telegraph Media Group (TMG) continues to rework its business model away from print, where revenue per customer has historically been higher, toward digital subscriptions, which are described as less lucrative. The gap between the reported purchase price and external valuation has raised questions about how quickly the investment can generate durable returns as the company’s revenue mix changes.

 

TMG reported total revenues of £255.3 million in 2024 from its news publishing operations. Print sales, subscriptions, and advertising made up 61% of that total, or about £155.7 million. Between 2023 and 2024, those print-linked streams declined, with print sales down 3%, print subscriptions down 5%, and print advertising down 13%.

 

Against that backdrop, TMG has said it aims to move from an advertising-led print approach to a subscriptions-led digital strategy. Subscriber numbers rose 5% to 1.086 million in 2024. Digital subscribers represented 78% of the total and generated £81 million in revenue, an 18% increase.

 

However, the subscriber picture is complicated by the acquisition of Chelsea Media Company (CMC) in 2023, which contributed significantly to overall subscriber numbers. 27 for print news subscribers. Separately, about 41% of the 1,035,710 total subscribers at the end of 2023 were on low-cost or free trials, highlighting the role of discounted acquisition tactics in headline subscriber totals.

 

On profitability, TMG’s adjusted profits were stable at £60.7 million in 2024. The reported stability in profit alongside declines in print-related revenue underscores the importance of execution in the shift toward digital subscriptions, particularly given the differing value per subscriber across products and cohorts.

 

Uncertainties remain around the reported absence of standard due diligence and the extent to which the purchase price reflects expectations for future digital growth versus the ongoing erosion in print. The figures also show that subscriber growth alone may not translate into equivalent revenue growth if a large share of additions come from lower-value segments.