Labour anticipates substantial local election losses.
Campaign emphasizes cost of living and global stability.
Starmer criticizes Reform UK and Green Party.

Atlas AI
Labour Party leader Keir Starmer is beginning the party’s local election campaign with a message centred on the cost of living, even as party figures privately expect notable setbacks across England, Wales, and Scotland.
The campaign is being rolled out under the slogan “Pride in Britain”. Labour’s pitch to voters is built around highlighting government actions on energy bills, the two-child benefit cap, the living wage, and pension increases, as the party seeks to frame the local contests around household finances and day-to-day pressures.
Starmer is also expected to point to the ongoing conflict with Iran as part of the case for keeping the current government in place. He plans to argue that political change carries risks at a time of global volatility, linking international security concerns to domestic political stability.
Internally, Labour is bracing for losses in several areas. In Wales, where Labour has been in power for 27 years, the party expects a difficult set of results, with polling indicating it is behind Plaid Cymru and Reform UK. In Scotland, Labour’s prospects are also under pressure, with the Scottish National Party projected to test its position.
Across parts of England, Labour expects to lose a significant number of council seats to the Green Party and to independent candidates. The party is particularly concerned about losses in the North-East of England, West Yorkshire, Greater Manchester, and London boroughs including Newham, Hackney, and Lewisham.
As part of the launch, Starmer will criticise both Reform UK and the Greens. He is set to argue that Reform UK does not represent working people’s interests, while saying the Greens are offering the wrong answers for Britain.
Labour’s campaign will also stress policies it says are aimed at supporting families, including expanded government-funded childcare, free breakfast clubs, and broader access to free school meals. The party is positioning these commitments as practical measures to ease pressure on parents and improve support for children.
The formal launch follows a weekend of campaigning that Labour said included about 7,000 local events. The party also has 30 cabinet visits planned for the first week of the campaign.
While the campaign message is focused on living standards and stability, the scale of expected losses remains uncertain until votes are counted. The results across Wales, Scotland, and key English councils will be closely watched for what they indicate about voter sentiment toward Labour and its rivals in different parts of the UK.