A360
Key Takeaways✦ Atlas AI
01
Formula 1 has secured long-term broadcasting deals in the UK, Ireland, and Italy, ensuring exclusive coverage of races and related series for these key European markets well into the next decade.
02
These extended agreements are crucial for F1's continued revenue growth and fan engagement in established territories, guaranteeing consistent access to premium motorsport content for millions of viewers.
03
The inclusion of free-to-air highlights and live home Grand Prix coverage in the UK and Italy balances exclusive pay-TV access with broader public exposure, maintaining a diverse audience reach.
Atlas AI
A multi-year agreement has been reached to extend exclusive Formula 1 broadcasting rights in the UK, Ireland, and Italy. This secures coverage for these regions into the next decade.
In the UK and Republic of Ireland, the partnership extends through the 2034 season. Italian coverage is secured through the 2032 season.
The agreement includes all practice sessions, qualifying, sprint races, and Grand Prix events. Free-to-air highlights and live British Grand Prix coverage will continue in the UK, with similar arrangements for the Italian Grand Prix in Italy.
Coverage also encompasses Formula 2, Formula 3, F1 ACADEMY, and Porsche Supercup. This maintains a comprehensive motorsport offering for these markets.
