NFL, Fox expand Mexico TV deal for live games

The NFL and Fox have expanded Fox’s rights in Mexico to carry live games and additional league programming, the companies announced. The agreement takes effect immediately and aims to increase year-round NFL coverage in a market where the league has a large fan base. Financial terms were not disclosed.

Under the expanded package, Fox’s platforms in Mexico will show weekly Sunday regular-season games, along with Thursday Night Football and Thanksgiving Day games. The deal also includes all NFC playoff games, the Pro Bowl Games and the Super Bowl, according to officials.

Fox said the agreement builds on its long-running relationship with the NFL in the country. Officials added that the broader slate is designed to keep Mexican viewers connected to the league beyond the weekly regular-season window and into the postseason and other marquee events.

The announcement is separate from the NFL and Fox’s U.S. arrangements, and neither party described any changes to their U.S. rights as part of the Mexico update.

What the expanded package covers

Officials said Fox will structure its Mexico schedule around regular weekly game windows and the league’s biggest calendar dates. With Thursday Night Football, Thanksgiving Day games, all NFC playoff games, the Pro Bowl Games and the Super Bowl included, the package gives Fox access to many of the NFL’s highest-demand broadcasts in the market.

The companies also said the agreement includes additional NFL programming beyond live games as part of a push for more continuous coverage. They did not disclose further details on the programming lineup or the commercial terms.

Mexico City return on Nov. 22

The expanded coverage aligns with the NFL’s planned return to Mexico on Nov. 22, when the Minnesota Vikings are scheduled to play the San Francisco 49ers on Sunday Night Football. Officials said the matchup will be the first NFL game played in Mexico in four years.

Fox and the NFL are expected to use the broadened package to build interest ahead of the Nov. 22 game and to maintain audience engagement through the remainder of the season and into the playoffs.

Attention now turns to how quickly Fox rolls out the added Mexico programming and whether the league’s Mexico return boosts audiences for the wider package.