Sharon Osbourne Cut From Centrepoint After Rally Post

London, UK — On May 14, 2024, the homelessness charity Centrepoint said it would end its association with celebrity Sharon Osbourne after she publicly backed a far-right rally promoted by Tommy Robinson.

Centrepoint’s statement followed an Instagram post by Osbourne in which she wrote, “see you at the march,” referring to Robinson’s “unite the kingdom” event due to take place in London on May 16. The charity said Osbourne’s support for the rally was not consistent with Centrepoint’s values.

Centrepoint also clarified the nature of Osbourne’s role. It said she was a contracted ambassador tied to a specific Omaze campaign rather than an ongoing official ambassador for the organisation. Centrepoint added that it supports young people regardless of background, ethnicity, or religion, and said the endorsement of the rally did not align with that commitment.

The charity lists the Prince of Wales as its patron. Centrepoint did not describe any change to that relationship, but it positioned its decision as a values-based response to the public backing of the rally.

The Omaze campaign associated with Osbourne raised funds through a sweepstakes-style draw offering a £5 million home and a £250,000 cash prize. Centrepoint’s announcement focused on the separation from Osbourne’s involvement after her post about the May 16 march.

Tommy Robinson, whose real name is Stephen Yaxley-Lennon, has been promoting the “unite the kingdom” rally on social media, according to the account provided. The May 16 event comes after an earlier “unite the kingdom” rally held in September that was estimated to have drawn 100,000 attendees, described as the largest far-right gathering in British history.

That September rally included extremist speakers and featured a remote address by Elon Musk. Downing Street condemned Musk’s remarks at the time, calling the language “dangerous and inflammatory,” according to the account. The source material does not specify whether Musk or other high-profile figures were expected to be involved in the May 16 event.

The episode highlights how charities and public-facing campaigns can face reputational and governance pressure when celebrity partners take political positions. Centrepoint’s decision underscores the uncertainty organisations may face in managing brand risk around time-limited ambassador contracts linked to fundraising promotions.