Jimmy Choo targets $800m revenue as casual sales rise

Capri Holdings said Jimmy Choo generated $179 million in revenue in the first quarter of fiscal 2027, marking a 10.5% increase from a year earlier. The company reported that the rise was broad-based, spanning every geographic region and all distribution channels.

Capri also pointed to double-digit gains in both retail and wholesale sales for the quarter. Management linked the performance to a deliberate move toward more casual footwear, alongside continued expansion of the brand’s accessories business.

Casual footwear and accessories drive the current strategy

Officials said the push into casual categories is intended to lift how often customers buy. The company also said the shift is designed to bring in a younger demographic, which it described as central to long-term growth.

The quarter’s results were presented as evidence that the repositioning is taking hold across the business, given the reported growth across channels and regions. Capri did not provide a breakdown of how much of the quarter’s revenue came specifically from casual footwear or accessories.

Fiscal 2027 goals and longer-term revenue ambitions

Capri said its operational outlook for the brand remains positive. For fiscal 2027, Jimmy Choo is targeting total revenue of $635 million.

Beyond that near-term objective, leadership reiterated a longer-term revenue target of $800 million. The company framed the as part of a broader plan that combines product mix changes with brand positioning.

Margin plans hinge on cost discipline and brand desirability Capri said it aims to expand Jimmy Choo operating margins into the low double-digit range. Management said it expects this to be supported by disciplined expense management and higher brand desirability.

While the company described the outlook as constructive, it did not specify a timetable for reaching the $800 million target or the low double-digit margin range. The pace of progress will depend on whether the casual-footwear and accessories push continues to translate into higher purchase frequency and sustained demand across retail and wholesale channels.