BLACKPINK's Rosé Releases 'New Trick' Single, Apple Collaboration

BLACKPINK member Rosé released her new single, "New Trick," on Friday, her agency, The Black Label, announced. The energetic garage-punk track conveys a message of overcoming adversity and moving forward.

New Single Features Collaborative Production

The Black Label stated the song's theme centers on resilience and personal innovation. Production credits for "New Trick" include Amy Allen, known for her work on Rosé's previous hit "APT.," and Andrew Wells, who collaborated with the artist on "Stay a Little Longer."

Music Video Partnership with Apple

The music video for "New Trick" emerged from a collaboration with Apple, coinciding with the release of the iPhone 18. Dave Meyers directed the video, bringing experience from working with artists such as Taylor Swift, Kendrick Lamar, and Ariana Grande.

K-Pop's Global Reach and Brand Synergy

New Trick

The release highlights the continued global expansion of K-pop artists and their increasing integration with major international brands. Collaborations like Rosé's with Apple demonstrate a strategic alignment between music and technology, aiming to amplify reach for both the artist and the product. Future of Artist-Tech Collaborations This partnership could signal a growing trend where technology companies leverage high-profile musical artists for product launches, moving beyond traditional endorsements to integrated content creation. Such ventures offer artists new platforms for creative expression and revenue streams, while tech firms gain access to vast, engaged fan bases. The success of this model will likely influence future marketing strategies across both industries.