Digital marketing CEO built Denver firm after homelessness

Greg Daily, now 43, runs a Denver-based digital marketing company he founded after a difficult period in his early adulthood that included homelessness.

Daily established Science in Advertising in 2019, positioning the firm as an online advertising management provider serving clients that range from Fortune 500 companies to small, family-run businesses.

Company launch and client focus

Science in Advertising operates from Denver, Colorado, and helps organizations manage digital ad campaigns across major platforms, including Google as well as social networks such as Facebook and Instagram.

The company’s client mix spans large corporations and smaller local operators, a combination that can require different approaches to budgeting, targeting, and performance measurement.

Personal background shaping the business

Daily has said he experienced homelessness at 19 while living in Minneapolis, spending about six months sleeping on friends’ couches and floors after financial hardship.

He has linked his interest in building a business to an entrepreneurial mindset influenced by his grandfather’s experience in sales.

Education and shift into digital work

Daily pursued education that began with a journalism course at Metropolitan State University of Denver and later included a creative writing diploma at Oxford University.

He ultimately moved into digital marketing as print journalism weakened, a transition that reflects broader changes in how audiences consume information and how advertisers allocate spending.

Operating philosophy in a crowded market

Daily has described launching Science in Advertising with limited savings, which shaped a management approach focused on identifying what could go wrong and reducing the impact of potential setbacks.

Digital marketing remains highly competitive, and industry expert Shama Hyder has pointed to the sector’s saturation alongside rapid shifts in artificial intelligence tools and consumer behavior.

Why it matters for business and markets

The firm’s work sits inside a global advertising ecosystem increasingly dominated by large platforms, where changes to algorithms, ad formats, and targeting rules can quickly alter campaign performance.

Daily has said he takes particular pride in helping smaller businesses reach customers, tying that emphasis to his family’s background.

Limits and what remains unclear

The available information does not include the company’s revenue, headcount, profitability, or the size of its managed ad budgets, making it difficult to quantify its market position.

It is also not specified how the firm is adapting its services to AI-driven changes in ad buying and measurement, beyond the general industry trend highlighted by Hyder.