Apple Cuts 200 Jobs in Vision Pro and Siri Shakeup

Apple has initiated a workforce reduction affecting more than 200 employees within its Vision Pro and Siri divisions. The restructuring involves the dissolution of a dedicated Vision Pro gaming team and a downsizing of the unit responsible for developing immersive content for the headset.

These personnel changes signal a strategic pivot in the company’s spatial computing roadmap. The Vision Pro, launched in 2024, has faced market challenges, leading to reports of suspended development on certain entry-level hardware components and a shift in focus toward future wearable technologies.

Simultaneously, the company is reallocating resources following the recent integration of generative AI into the Siri platform. While the firm maintains that these adjustments are intended to optimize business operations and user experience, the reduction reflects broader volatility in the high-end consumer electronics sector. Management continues to prioritize long-term product development cycles, including upcoming smart glasses, despite current hardware performance headwinds.